New landmark apartment project unveiled in beachside hotspot

A boutique $30 million residential project will launch on one of the Gold Coast’s most iconic beachside strips – Jefferson Lane in Palm Beach – this week (Thursday, May 11), bringing new apartments to the city’s most undersupplied market.

The Jefferson, situated at 60 Jefferson Lane, is being developed by Lacey Group and will feature 46 apartments across eight levels, with front door access to the ocean and Palm Beach’s highly sought-after cafe and restaurant precinct.

Lacey Group director Adam Lacey said The Jefferson was one of very few apartment projects available on the southern Gold Coast and had been designed to maximise its location.

“The Jefferson will offer the rare chance for buyers to purchase a quality apartment at exceptional value on one of the Gold Coast’s most prestigious streets,” he said.

“Jefferson Lane is the southern Gold Coast’s answer to Hedges Avenue and with Palm Beach in hot demand, we have already been fielding strong interest ahead of the launch.”

The Jefferson will border Jefferson Lane and Gold Coast Highway, on a prime parcel of land just steps from the beach between Fourth Avenue and Palm Beach Avenue.

It will offer one, two and three bedroom apartments, the majority of which feature ocean views, with a maximum of six residences per floor.  The development will also include an exclusive resident recreation deck with spa, barbecue area and private lounge area.

“The Jefferson has been designed by award-winning architects, BDA, to take advantage of its premier location,” said Mr Lacey.

“The apartments have a modern design that integrates living spaces with the outdoor environment, allowing residents to fully embrace the Palm Beach lifestyle.

“During the day, residents can skip across Jefferson Lane to enjoy world-class beaches, before choosing from a growing range of top rate dining options at night, including The Collective and Balboa Italian.

“With leading real estate experts, including property mogul John McGrath, tipping Palm Beach as an area primed for growth we expect these residences will be snapped up quickly.”

The apartments will display contemporary finishes and generous balconies, designed to maximise ocean and parkland views, while maintaining privacy for residents, with basement car-parking available over two levels.

Construction of The Jefferson is expected to begin late this year (2017), with settlement scheduled for early 2019.

According to the latest report by independent property analyst, Urbis, the apartment market on the Gold Coast’s southern beaches is the most under-supplied on the Gold Coast, with just 46 apartments available for sale at the end of 2016.

Mr Lacey said The Jefferson would help to fill the void for new beachside apartments in the region.

“In recent years, new development in the area  has focused on townhomes and duplex projects, which has led to a lack of supply of new apartments,” he said.

“As a result, we are expecting The Jefferson will be met by pent-up demand from those who have been waiting for an opportunity to secure a new beachside apartment, with  prime access to the very best the suburb has to offer.

“This includes some of the southern Gold Coast’s best beaches, shopping centres, schools and restaurants, which are all located within kilometres of this address.

“We are expecting interest from young professionals, established Palm Beach residents looking to make the move to boutique apartment living and investors wanting to secure a foothold in an undersupplied market.”

The launch of The Jefferson comes on the back of  McGrath founder John McGrath naming Palm Beach as an area to watch in south-east Queensland.

“Beachside living is a key reason buyers want to invest and live on the Gold Coast, and areas like Palm Beach tick all the boxes,” said Mr McGrath.

“The suburb has emerged as a new hotspot, as it embodies much of what people have loved about the Gold Coast for decades.”

McGrath Estate Agents’ Tony Holland and Brendan Andrews have been appointed to manage sales at The Jefferson, with apartments starting from $375,000.

For further information on The Jefferson, visit or call 1800 959 979.



*The information provided in this document has been prepared as a guide and does not constitute advice. Every effort has been made to ensure the information is complete and accurate. The information has been provided in good faith and with due care. The developer and seller of this project makes no representation (expressed or implied) as to the accuracy, adequacy or reliability of any statements, data, images or information contained within. Lacey Group Pty Ltd reserves the right to make changes to the contents of this document at any time. Whilst all endeavours have been made to ensure the content of this document is correct at the time of publishing, the information it contains is to be used as a guide and for information purposes only.

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